Spa Beauty Salon
There is no doubt we live in a fast-paced society that does not show any signs of slowing down any time soon. To relieve some of the stress associated with always being on the go, many people have turned to online to find ways of pampering themselve and looking good. Here at A Woman"s Place Too.com we offer a variety of skin care services, which are listed above. Use this list to help you determine what products you may be interested in. We bring you the latest break throughs in skin care technology at an affordable price. We are committed to helping you improve and maintain skin wellness. Our focus is on anti-aging treatments and looking younger and more beautiful without surgery. Specialty products include laser hair removal, microderm abrasion, Acne Blemish Control, Aromatherapy, Cellulite Treatments, Massage items, Anti-Aging Products, and finally Scar & Stretch mark Reduction. We hope you enjoy our treatments and enjoy shopping!
US $78.95
7 Secrets To Recession Proofing Your Beauty Salon Or Spa - Part 4
I'm lucky enough to spend a lot of time talking to salon business owners about the challenges they face and also the successes they are seeing.
I was chatting to a beauty salon owner recently about how she was doing and some of the challenges she was facing.
Her salon is located in a predominantly Asian community and she is virtually flanked on either side by competing salons.
She employs 15 salon staff and runs a good quality salon providing good service to her clients.
Her single biggest challenge is competing with the salons almost next door that are able to charge much lower prices than her.
How?
Well, by having poorly trained staff, cash only businesses, a suspected lack of adherence to tax rules, little if any adherence to health and safety and little if any focus on providing quality client care...
She spends a lot of money training her staff, paying good wages to get good staff, paying her taxes, providing employee benefits such as holiday and bonuses. All stuff that she should be doing and is right to do in a quality salon.
Her perspective is that it's just not ‘fair' that another salon should be able to run a dodgy 'ship' and be able to take business away from her.
Of course whether or not it is fair is unfortunately completely irrelevant and the argument that ‘they'll get what's coming to them' may impart a little satisfaction, and is likely a valid one but in the meantime she's got to struggle, scrape and barely pay herself to survive. Not quite what she had in mind when she opened her salon.
And it is seemingly an impossible task to compete with
a business next door which charges lower prices for
the same products/services as you.
Stories of clients popping their heads in the door saying ‘why would I come to you when I can get the same treatment next door for less?' were of course rife.
This is a very common and very real challenge.
How do you as a quality business, help your clients understand why they should pay more to come to you?
Clients, consumers, me, you, are more aware, more informed than ever and we are rarely interested in doing anyone a favour by paying more for something we can get cheaper somewhere else.
If I've got two items lined up side by side that are exactly the same and one shop is selling the item for £50 and the other £65, you can be damn sure I'll be keeping the additional £15 for something else.
Why wouldn't I?
However, if I'm looking for somewhere to take Tracey (my fiancée - and by the time you read this, who knows, we may be married) for a romantic meal and I line two restaurants side by side, one selling a 3 course set meal for £15 a head and one offering a gourmet a la carte menu with a professional lounge piano player, romantically decorated restaurant, a top quality wine selection and a beautiful countryside setting for £75 a head, I wouldn't hesitate for an instant to opt for the chap tinkering the ivories...
You see, this challenge of competing with low price competition is fortunately something which can be easily solved and by solving it you can actually lay the foundations to become the most profitable and stable business in your market.
If it were true that people ONLY bought based on price then no one would buy a Mercedes, no one would go to expensive hotels, no one would buy holidays with Kuoni, no one would stay at the Savoy, no one would buy Chanel bags, no one would choose to buy Tesco's finest food over 'smart price', no one would send their dog to a ‘dog spa' (and they do exist) and I wouldn't pick the higher priced restaurant...
Only about 10% of our population choose the lowest
price option for anything.
That means a whole 90% of the population are happy to pay above the lowest price and a whole chunk of those want to pay premium prices!
On top of that, lower price buyers are much more likely to complain, much more likely to switch to competitors at the ‘drop of a hat' and much less likely to spend a lot of money with you...
High price luxury buyers tend by their very nature to be the complete opposite.
They complain less, they are more grateful, they spend more, are less likely to switch to competitors and are not only more likely to refer people but are more likely to refer people like them (bonus).
And even better, they are the least likely to be affected by the credit crunch, rising fuel prices, falling houses and economic uncertainty...
So...
For a second, ask yourself this question...
WHO you would rather serve?
Affluent salon clients with money to spare who are least affected by recession or low price buyers who can barely afford their rent when the price of petrol rises by 2p a litre?
The answer of course is obvious.
Dedciated to your success,
Henry Baker.
Copyright Magnetic Salons Ltd 2009
About the Author
Henry Baker helps beauty salon, nail salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
5 Tips to Succesful Beauty Salon Email Campaigns
The best thing about email is that it's so measurable. Try a newsletter for your clients for a month or two and then look at the results.
Mix up the topics you cover to see which garners the most interest.
Try a different layout for each issue.
In spite of spammers abusing the medium, email is still valued by users for timely, rich and enticing news and advertising. It is naturally the communications delivery system of choice for large and small online companies, but it is also a critical tool for off-line businesses like yours.
More and more people are turning to their computers first as a resource for buying products and services. So even an offline business must recognize that a consumer's emailbox, not the snail-mailbox is where products are being sold today.
Important TIP
Email is very important now. Ignore it and you'll be left by the wayside. However, while postage and printing costs require some investment, offline marketing often is even more profitable than e-mail.
Like any other kind of marketing email marketing has one goal: to communicate clearly the benefits of purchasing a product or service. It all comes down to giving consumers the information they need to buy.
Despite its importance, most salon and spa owners treat writing e-mail as either a chore, a waste of time, or worst, a lesser form of communication. Because of this, it isn't given the same amount of care and attention as putting pen to paper.
Here are 5 Tips to BOOST the power of your email communications:
TIP #1 - Use Appropriate Salutations
When used well, salutations are an effective way to set the atmosphere of the letter. Think of it as a handshake, another way to greet your reader. It allows the reader to get into the right frame of mind, preparing him for your message.
Nothing is more compelling that personalization and we all react with interest when we see our name. When you include your prospect's name in the salutation, you're likely to get a much more positive response than with a generic, "Dear Friend. " A personalized opening says, "This is just for you."
TIP #2 - Make the Subject Matter Matter
Your e-mail's Subject Heading is one of the first things that your reader will see. Oftentimes, and especially during sorting, it's the only way you can distinguish one email from the next. Make it count. It's as important as a headline on an ad or sales letter.
TIP #3 - Use a Dictionary
First of all, it's just good practice. Secondly, you'll be more confident when "experimenting" with new words and phrases. As long as you verify that what you're writing is spelled correctly and is used in the proper context, you'll naturally increase your word power and further enhance your own writing style. And this will, in turn, make your emails more enjoyable to read, and easier to understand.
TIP #4 - Don't Be Afraid to Make Your Email Personal With Smiley Faces etc...
Some call them emoticons, some call them smiley faces. And they're great when you really want to let your reader know what you're feeling, or how you'd like your reader to feel, and you just don't have the words nor the time to say so.
Emotions are most appropriately used in casual e-mail, and most effective when used sparingly. I myself use them when I want to let the reader know that everything's okay, don't worry about it. Just as it's hard not to smile back when someone is smiling at you, the same goes for smiley faces. (See what I mean?)
TIP #5 - Spell It Out to Remove All Doubt
There's nothing worse than a misunderstood salon email. One way to avoid this is to begin your e-mail with why you are writing what you are writing, and how you have come to your conclusions. Then proceed with your comment.
And as with ALL beauty salon marketing - make SURE you have an OFFER and a reason to respond NOW!
Dedciated to your success,
Henry.
Copyright Magnetic Salons Ltd 2009
About the Author
Henry Baker helps beauty salon, nail salon and spa owners all over the world attract more clients, get them spending more, returning more often and referring more people. For a FREE report "How to Double Your Salon or Spa Profits in 117 Days or Less -- Even In Recession" head to Magnetic Salons.
